Today I’d like to talk to you about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think Mobile Apps are solely for the big name brands then you are wrong – very wrong.
More and more small and medium size businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile friendly website. In fact, these days you’ll notice that many small businesses that you interact with in your everyday life already have their own dedicated mobile app. It may be the local coffee shop or café, your local health club, or even your mechanic. These companies are miles ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to Go Mobile, here are the 7 seven benefits of going down a mobile path sooner rather than later.
1. Be Visible to Your Customers at All Times
Did you know the average Aussie spends more than two hours a day on their mobile phone! While probably only a few applications make up the bulk of the total usage (Mail, SMS, Social Media) it doesn’t change the fact that the user still has to unlock, scroll, and scan their device for the apps they are looking for. Being “In the way” can be an advantage to your company, as our kinds unconsciously records every image and text (or well designed app Icon…hint hint) it comes across even if this happens in an unconscious way.
Going mobile offers businesses an unrivaled opportunity for them to put themselves in their customers pockets 24/7. With over 2 hours of guaranteed engagement everyday there simply isn’t a better medium out there to be seen on.
2. Create a Direct Marketing Channel
Apps serve many functions; they can provide general info, prices, booking forms, search features, feedback mechanisms, news feeds, social syncing, and much more.
One of the biggest benefits of having a mobile app is by having all your important information in the one place it makes your business convenient and easy to do business with. Such things as specials or sales promotions are just a touch away. Through the use of push notifications you are even closer to a direct interaction, being able to easily remind and drive customers to your products or services whenever it suits you.
3. Provide Value to Your Customers
Talking about on hand information, how about digitalising that loyalty program you have in place, or of don’t have one create one on your app.
Manual collection and stamp cards are yesterday’s news, put them all in your mobile app and allow your customers to redeem via your mobile app.
The result? More downloads, more return customers who return more frequently and spend more each time they come in.
4. Build Brand Recognition
A mobile app can greatly contribute to your businesses brand awareness.
Two aspects, which can make your app a real killer –
Brand. A mobile app is like a blank billboard sign. You can do what you want with it. Make it stylish, hip, informative, functional or even shocking. However the real trick is to create an app that has the features your customers will love, whilst at the same time being well branded and having a beautiful design.
Recognition. The more often you get your customers involved with your app the sooner they will be inclined to buy your product or service. In advertising this is called “Effective Frequency”. As a general rule you business will need to be either seen or heard approximately 20 times before you will really get noticed and customers will act. An app not only creates the framework for all these exposures to be centralised but with the use of push notifications those timeframes can be greatly condensed getting your customers to act sooner.
5. Improve Customer Engagement
No matter whether you are selling flowers, haircuts or beauty therapy treatments your customers need a way to reach you. Having instant connection features such as messaging, email forms, chat rooms, or even a help desk feature can make all the difference in the way you communicate with your customers.
Imagine instead of calling your favourite restaurant to check availability for a table, waiting on hold blah, blah, blah you could check availability and make a booking in less than 5 clicks on a mobile platform. How many of your customers even in this process would prefer to communicate with you via text than phone?
6. Stand Out From Your Competition
Mobile apps in small/medium businesses are still rare, in fact 91% of all Australian businesses still do not have a mobile app strategy. This is where you can take a big leap ahead of your competitors. Be the first in your market to offer a mobile app to your customers. They will be impressed by your forward-thinking approach. It’s a massive competitive advantage
7. Cultivate Customer Loyalty
Lastly, the most important reason to “Go Mobile” is customer loyalty.
With all the marketing “White Noise” out there – roadside banners, billboards, flashing signs, newspaper ads, coupons, email marketing, social media marketing businesses can slowly loose their impact with customers due to the immense amount of advertising surrounding them all the time. It’s time to go back to making a sincere connection with your customers. Use your app to make them a loyal lover of your product or service. A mobile app is not a magic bullet for your business but it is a way of being just a fingertip away – everyday!
Convinced yet? You should be. Mobile apps in a very short time are going to be viewed as a standard part of every businesses set up. A non-negotiable element in their small business tool kit.
Going Mobile is simply the best way to capitalise on the greatest shift in consumer behaviour in the last 20 years – the move to a predominantly mobile lifestyle.
The choice you make today is going set the foundation for the future of your business. Its over to you to decide whether you want to be one of the first lead the pack, or follow after everyone else (including your competition) have already done it.
Now that you have got a taste for Going Mobile what do you do next?
Call us on (03) 8682 0088 and make a time for a chat so we can discuss with you how to take your business Mobile. Or comment below and we’ll answer any questions you may have.