Many businesses, in their haste to get up a website as soon as possible in order to start raking in the customers and the revenue, completely forget about the importance of web design when it comes to selling online.
It helps to think of your website as a physical store. Before you invite the customers in, you’d take care to make sure that everything was organised, the place was easy to navigate for as many people as possible, and that the store was clean. If your store is cluttered, hard to navigate, and dirty, many customers will turn around and walk right out upon seeing the place, without giving a second thought to the products inside. Web design is important in the same way.
When you present your site it needs to be presented in a clean, clear-cut fashion that draws the customer in and invites them to explore the website more, rather than sending them running due to an onslaught of blinking graphics and clashing colours. The best web designs, thankfully, tend to be the more simplistic ones. Make your links obvious and your text a reasonable size with appropriate colours. Note that “appropriate colours” doesn’t necessarily mean that the website has to be in shades of white – in fact, pops of colour add interest and make your website memorable – but having a yellow background with pink text is going to distract your customers in a way that you’ll likely find less than desirable.
Also, fortunately, while most of us might not be web design gurus, there are a number of people who have specialised in the art of website design and maintenance. If you are a person who struggles to put italics into your HTML documents, has no idea what a CMS is and thinks an API has something to do with a political party – there’s no shame in admitting it! You’re not alone. And to be honest – as a small business owner your focus should be other things like growing your business.
Web Design is one place where outsourcing can be a great idea. Yes, a look at many website design agencies might make you reel with the prices they quote, but there are great deals out there to keep the costs low when it comes to outsourcing web design.
Alternatively, if you are tech-savvy, consider setting up your site on WordPress. You don’t need to reinvent the wheel by starting from scratch. But if you do think to outsource your web design is a great option for you remember that it can be claimed as a tax deduction against your business. Don’t skimp on presenting your business – a good web design will serve you well and pay for itself in no time when it comes to the business of successful business.
If you would like to chat with me about web design for you and your business, please shoot an email to firstname.lastname@example.org ad I’ll get back to you as soon as possible.